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Deciding to Open a Store

Hello! Welcome to my online boutique...of sorts. My name is Jamie Carrieri, and I'm the creator of the Joyist brand, and the owner of this store. Also currently the only full-time employee. Maybe I'm not supposed to tell you that, but I don't know how to pretend to be something I'm not. So who am I? And, more importantly, why did I open this store?

Some people have one thing in this life that they are ultra passionate about. Take my husband, for example. He's been an engineer his whole life, and knew he wanted to be an engineer even as a child(and he is the one other contributor to this store--my IT and tech expert). But not me. I love many things!

I love art, books, music, travel, history, writing, painting, event-planning and hosting, gifting, the outdoors, and my family. I've sold shopping centers, and been a lawyer and a life coach. I've also had lots of hobby businesses. You know the ones, everything from make-up to jewelry and fitness products. But without a driving passion in that ONE thing, I just didn't want to do it.

Now here we are. I love spending time designing graphics, writing, shopping, organizing, and helping people. All of which are mega useful for running a boutique like this. It just makes sense.

It is my sincere hope that this store helps you. I'm working hard to create collections that translate from my life into yours, so I can share things that I've learned, loved, and created, with you, giving you a boost, a step ahead, the chance to connect with someone on a special level...

Please bear with me as I work out the kinks here and there, but ALWAYS feel like you can contact me with questions and comments. Your direct feedback is invaluable. You can email me at jamie@joyist.org, about anything.


~ Jamie